Habituellement, la youtubeuse NikkiTutorials publie des tutos beauté mais dans une vidéo récente déjà vue plus de 17 millions de fois, elle s'est intéressée au pouvoir du maquillage et à la façon dont il peut transformer un visage. Le but ? Montrer que personne ne devrait avoir honte de porter du fond de teint et qu'on peut parfaitement se maquiller tout en s'aimant aussi au naturel. Son idée a depuis été reprise par de nombreuses femmes qui ont décidé de poster des photos d'elles à moitié fardées avec le hashtag #ThePowerOfMakeup.

  1. Celle par qui tout a commencé

    The Power of Make Up video is astonishing? #halffaceselfie #thepowerofmakeup #wow

    A post shared by ryleighsmama? (@kellemqueen) on


  2. #Mua @stephaniegmua featuring our Selena mink lashes which are sold out ! More coming soon, check out our other mink lashes only $5. ??? The Power Of Make Up ?? Base : @clinique_oz Beyond Perfecting foundation and Concealer @lauramercieraus Translucent Powder & Indescretion Highlight @nyxcosmetics_australia Contour Kit @toofaced Baby Love Blush Eyes: @bhcosmetics x @carlibel Carli Bybel Palette @ardelllashesaus Brow Pomade @shishilash in Selena Lips: @kyliecosmetics CandyK Lip Kit #mua #thepowerofmakeup #igers #instagrammers #slave2beauty #wakeupandmakeup #bbloggersau #beautycommunity #beautybloggerau #instablogger #lustrelux #desiperkins #nikkitutorials #nicoleguerriero #jaclynhill #shaaanxo #lauramercierau #cliniqueoz #aussiebeautyaddict #aussiemua #makeupjunkie #potd #makeup #undiscovered_muas #discoverunder100k #melissasassine #fiercesociety #beauty_features

    A post shared by ??Shishi Lash ???? (@shishilash) on


  3. Call me Harvey Dent #loveurself #thepowerofmakeup ????

    A post shared by jac city????? (@jaclynorourke) on


  4. #thePowerOfMakeup #challenge #Noshame #beforeandafter #lovemakeup #itsallaboutmakeup ??

    A post shared by Magali Garrido (@maga.garrid0) on


  5. #thepowerofmakeup

    A post shared by Judith (@almost_juliet) on






  6. Saw @nikkietutorials love it! I wear makeup for me ? #thepowerofmakeup #makeup #loveyourself #glam #loveme

    A post shared by Amanda Patterson (@amandapatterson_) on


  7. #thepowerofmakeup #me #makeup #photooftheday #Bored #Makeup #picoftheday #instagood

    A post shared by ElfoSubmarino (@elfosubmarino) on



  8. #thepowerofmakeup

    A post shared by Jasmine Hardy (@gorjiz_vixen) on




  9. Inspired to do my own #thepowerofmakeup picture after watching Nikkie's makeup video on #thepowerofmakeup so awesome for Nikkie to step up and let everyone know there is no shame in wearing makeup. My reason I wear #makeup is because it's fun!! And I like #art and #beauty so I can create any look I want with #eyemakeup #contouring #strobing #eyebrows you name it! It's #freedom of #expression through makeup ! No right or wrong way to wear it just enjoy wearing it!! ... not to name anyone but someone once told me I look like my dad without makeup ? .. I was all like " ahh you saying I look like .. A guy... " of course they weren't ? but it was #funny !!! My dad is a good looking guy then right? On the other hand .. That might have been a little odd if they told me I looked like my dad with all that makeup on .. Ahh I will never forgot that !! Bahahah.. Again I wear makeup because it's #fun be #creative #expressyourself !! #beforeandafter #amazing #transformation #nikkietutorials #halfface #natural @eonline @itcosmetics #empowerwomen #transformation @tyrabanks this would be a fun idea for a photo shoot for ANTM ?

    A post shared by Lia (@makeupby.lia) on


  10. #thepowerofmakeup sunod sa trending! ?

    A post shared by Bonec Kaine Reign (@boneczurc) on


  11. Im beautiful either way #thepowerofmakeup

    A post shared by Kaelyn M.A.H ? (@polka_dotted_anxiety) on



  12. #ThePowerOfMakeUp I wear makeup because I can and want to :) #HalfFace #natural #nofilter #notnatural

    A post shared by Sara Henley-hicks (@sara.nading) on

Alors maquillage ou pas, le tout c'est de s'aimer !

Source : Instagram